The larger model will range from US$599 to US$1,099. The stainless steel edition will start at US$549 and go up to US$1,049 for the smaller model, depending on the selection of watch band. There will be choices of colors and bands. It will cost US$349 for the smaller, 38-millimetre model and US$399 for the larger, 42-millimeter model. The entry-level aluminum model, called Sport, will be aimed at fitness enthusiasts. Cook says thousands more were involved at the company's Cupertino, California, headquarters. The event ends as Cook thanks employees who worked on Apple Watch. Cook said 2,500 banks are now signed up with Apple Pay, which is available in 700,000 retail locations nationwide.īelow is a live blog of the event, via AP. It cut the price of Apple TV by US$30 to US$69 and is partnering with HBO to offer its stand-alone streaming service, HBO Go, on Apple devices in time for the "Game of Thrones" premiere April 12. Apple also has unveiled a new deal between Apple TV and HBO, touted growth in iPhone sales and Apple Pay adoption, and announced a set of tools called ResearchKit to help hospitals and research centers develop apps for patients. The watch is the first brand-new device Apple has launched without Steve Jobs.Ĭook is directing Apple's big event today (March 10, 1am, Singapore time) in San Francisco, unveiling a shiny, skinny and silent MacBook weighing in at just two pounds that the company says is the world's most energy efficient laptop. The stakes are high for a company that just dislodged AT&T as one of the 30 stocks comprising the venerable Dow Jones industrial average. There was similar skepticism when Apple released the iPad in 2010, yet the company has successfully sold millions and its popularity has shaken up the PC market. Industry watchers are eager to see if Apple's version will be the tipping point for the sluggish smartwatch market. Pre-orders start April 10 and the devices will range from US$349 (S$481) to as much as US$10,000 for a luxury edition. CEO Tim Cook says you can do it all from your wrist with Apple Watch - for 18 hours a day. SAN FRANCISCO - Make calls, read email, control music, manage Instagram photos, keep up with your workout, pay for groceries, open your hotel room door.
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